AW

Dr. Anne Winkler

Global Product Manager – Flavours & Sweeteners, Phytobiotics

Phytobiotics

Presentation abstract

Do Not Guess. Test. Making palatability work in your feed.

A feed may smell great in the bag, but does it still perform in the animal? This presentation shows why palatability is not a soft factor, but a technical performance driver shaped by feed matrix, raw materials, processing conditions, and species-specific responses. It challenges the common assumption that low feed intake can simply be solved by adding more flavour and highlights the need for a precise palatability diagnosis.

Phytobiotics combines advanced flavour and sweetener technology with practical application expertise and sensory testing in real feed matrices. The key message is clear: do not guess. Test. The right palatability solution must work where it matters most: in the customer’s actual feed.

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