Erlanda Upton Augustsson
Marketing Director, Animine
Presentation
Stable in the Rumen, Available to the Cow – Reconsidering zinc source selection beyond apparent absorption
Erlanda Upton Augustsson is Marketing Director at Animine. She holds an MSc in Animal Nutrition and originally trained as a ruminant nutritionist. She has 26 years of experience in the feed additive and animal health industry, combining technical expertise with commercial strategy and scientific communication.
Her experience spans enzymes, probiotics and mineral nutrition across ruminant, swine and poultry production. At Animine, she leads strategic communication, technical training and customer engagement, with a strong focus on translating scientific evidence into practical solutions for nutritionists, feed manufacturers and producers.